Product Manager vs Product Owner: What’s the Difference?

Diana Ipacs

October 26, 2023

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Curious about these roles? Look no further. A side-by-side comparison highlighting differences, similarities, career paths, and more.


Product Managers and Product Owners both work in product development, yet their areas of focus differ significantly.

Product Managers are mainly involved in defining the strategy and roadmap for a product, taking into account market needs and overall business goals. They are the visionaries behind the product, responsible for communicating its value proposition to stakeholders both within and outside the organization.

Product Owners, on the other hand, are deeply embedded in Agile development teams and focus on tactical aspects like backlog management, requirements, and working directly with developers to deliver features.

While both roles are crucial in a product-centric organization, Product Managers often serve as the link between the market and the business strategy. In contrast, Product Owners ensure the tactical execution of that strategy.

With this overview in mind, let’s explore a detailed comparison, touching on responsibilities, required skills, career progression, and more!

Product Manager vs Product Owner – Bluebird Blog

Product Manager Vs Product Owner: Key Differences

Product Manager

Product Owner


Defining product strategy and roadmap.

Tactical execution of product development.

Key Responsibilities

- Market research and customer interviews.

- Setting vision and strategy

- Defining product requirements.

- Collaborating with marketing and sales.

- Managing the product backlog

- Prioritizing features based on business and customer impact.

- Collaborating with development teams.

- Accepting or rejecting work results.

Key Skills

- Business acumen and strategic thinking.

- Strong communication abilities.

- Decision-making skills.

- Familiarity with Agile methodologies.

- Technical understanding of product development.

- Excellent organizational skills.

Technologies Used

Tools for roadmapping, analytics, and customer feedback like Aha!, Pendo, or Mixpanel.

Agile project management tools like Jira, Trello, or Asana.

Interaction with Stakeholders

- Liaise with executives and other business stakeholders for alignment on product strategy.

- Coordinate with marketing, sales, and customer support teams.

- Close collaboration with development teams to implement features.

- Regular updates to Product Managers and other stakeholders about development progress.


Degrees in Business, Product Management, or related fields, or equivalent experience in product management.

Degrees in Computer Science, Business, or related fields, or equivalent experience in product ownership within Agile teams.

Note that the responsibilities and focus areas can change depending on the organization, the product, and the team's size and structure. Some smaller companies might even combine these roles into one.

Product Manager vs Product Owner: Similarities

Goal Orientation

Both roles are fundamentally oriented towards delivering a successful product. Whether it's aligning a product with market needs or ensuring a product is developed efficiently, both roles work toward making the product a success.

Stakeholder Communication

Both Product Managers and Product Owners need to be adept at stakeholder communication. Product Managers usually interact with external stakeholders like customers, while Product Owners typically communicate with internal stakeholders like development teams. Both roles serve as a bridge between business objectives and practical execution.


Both roles require strong decision-making skills, albeit within different scopes. Product Managers decide on features and market positioning, while Product Owners make decisions on prioritization and what gets built in the next sprint. Both roles, however, impact the direction and success of the product.

Skill Set

Both roles demand a versatile skill set that includes a mix of technical understanding, business acumen, and strong communication abilities. While the balance may differ, the core skills are very similar.

Agile Methodologies

In organizations that adopt Agile methodologies, both Product Managers and Product Owners often collaborate in Agile frameworks like Scrum or Kanban. Both roles may be involved in sprint planning, reviews, and other Agile ceremonies.


Whether it's solving market problems (Product Manager) or solving development challenges (Product Owner), problem-solving is a critical skill needed in both roles.


The fast-paced nature of product development means that both roles must be highly adaptable. Changes in market conditions, stakeholder needs, or project status can rapidly affect priorities, requiring both Product Managers and Product Owners to adjust their strategies accordingly.

Product Manager Vs Product Owner: Responsibilities

Product Manager Responsibilities

Product Strategy and Roadmap

Product Managers are responsible for defining the product's vision, strategy, and roadmap. They conduct market research and customer interviews to gain insights into market needs and customer pain points. Using this information, they shape the product's future by developing a strategic roadmap that aligns with both customer needs and business objectives.

Customer Engagement

Product Managers actively engage with customers through various channels like interviews, surveys, and social media. This direct engagement allows them to gather valuable feedback and better understand customer needs. The insights gained from these interactions inform decisions about product features, enhancements, and overall direction.

Cross-Team Collaboration

Product Managers collaborate with different departments within the organization, such as marketing, sales, and customer support, to ensure that the product strategy is cohesive and aligns with broader company objectives. They often serve as the bridge between the business side of the organization and the technical teams responsible for building the product.


Product Managers make crucial decisions about what features to build and how to prioritize them. These decisions are usually data-driven, taking into account metrics like user engagement, market demand, and return on investment. They are also responsible for setting measurable goals and KPIs for the product.

Product Manager: Task Examples

  • Conduct customer interviews and surveys for product insights.

  • Develop and maintain a product roadmap.

  • Collaborate with cross-functional teams like marketing and sales.

  • Make data-informed decisions to guide product development.

Product Owner Responsibilities

Backlog Management

Product Owners are chiefly responsible for creating and managing the product backlog. They prioritize features, user stories, and tasks based on their potential impact on customers and the business. This role involves close collaboration with both technical and business stakeholders to ensure that the backlog aligns with product strategy and market needs.

Development Team Coordination

Product Owners work closely with development teams to translate features and requirements into actionable tasks. They are often present in development meetings and participate in Agile ceremonies like sprint planning and review. Their role is to clarify requirements, answer questions, and remove obstacles to facilitate smooth development processes.

Stakeholder Communication

Product Owners are the key point of contact for stakeholders during the product development process. They keep everyone updated on progress, challenges, and changes to product features or priorities. They also work closely with Product Managers to ensure alignment between the tactical execution and the broader product strategy.

Acceptance of Deliverables

Product Owners review the work results, often in the form of completed user stories or features. They are responsible for accepting or rejecting this work based on predefined criteria, ensuring that what is delivered meets the product's quality and functional standards.

Product Owner: Task Examples

  • Manage and prioritize the product backlog.

  • Clarify user stories and acceptance criteria with the development team.

  • Communicate development progress to stakeholders.

  • Review and accept or reject completed features based on criteria.

Product Manager vs Product Owner: A Fintech Example

To better understand the roles of Product Managers and Product Owners in a real-world fintech project, let's look at their daily activities during the development of a Peer-to-Peer (P2P) lending platform.

Product Manager: Daily Activities

The Product Manager would likely start their day by reviewing market research on the lending habits of target users, which would inform the strategic direction of the platform.

They could be deeply involved in discussing the platform's long-term vision, such as exploring how blockchain technology could be used for secure transactions.

They would also work on defining the platform’s business goals and KPIs, such as user acquisition rates and default percentages.

They often liaise with executives and other stakeholders to align the product strategy with the company's broader business objectives.

Product Owner: Daily Activities

In contrast, the Product Owner would spend their day more tactically, focused on immediate development tasks.

They would lead daily scrum meetings to prioritize the development of features like instant loan approval algorithms or payment schedules.

They could also be involved in reviewing progress on integrating various payment options like bank transfers, credit cards, and digital wallets.

Another key responsibility could be to maintain the product backlog, updating it based on feedback from beta users or recent user testing results. They frequently collaborate with the development team to make sure features are implemented as planned.

Product Manager vs Product Owner: Career Trajectories

It's worth mentioning that career paths in product management are quite adaptable. Individuals can transition between Product Manager and Product Owner roles based on their preferences, skill sets, and organizational requirements.

As they advance in their careers, they may also branch out into closely related fields such as program management, Agile coaching, or even strategic roles like Director of Product or Director of Agile Practices.

Career Trajectory for a Product Manager

  1. 1
    Entry-Level / Associate Product Manager: Usually, fresh graduates or professionals with some experience start here. The focus is generally on market research, assisting in strategic planning, and supporting senior Product Managers in executing product roadmaps.
  2. 2
    Product Manager: With a few years of experience, you would be responsible for a product or a specific set of features. This involves full ownership of the product roadmap, interacting with stakeholders, and making key decisions that impact the product.
  3. 3
    Senior Product Manager: At this level, you would manage multiple products or a complete product line, making critical decisions that affect business outcomes. You might also mentor junior Product Managers.
  4. 4
    Group Product Manager / Head of Product: In this role, you would oversee multiple product teams and potentially have influence over the organization's overall product strategy.
  5. 5
    Director of Product Management: In this executive role, you're responsible for the organization's overall product strategy, guiding all product initiatives and managing multiple teams of Product Managers.

Career Trajectory for a Product Owner

  1. 1
    Entry-Level / Junior Product Owner: Generally, those with some experience in project management or a related field start here. The focus is on understanding the Agile methodology, working closely with the development team, and managing the product backlog.
  2. 2
    Product Owner: With experience, you'd take on more responsibilities, such as defining user stories, prioritizing the backlog, and working more closely with stakeholders to ensure that the product meets business objectives.
  3. 3
    Senior Product Owner: At this level, you'd likely be responsible for more complex products and may mentor junior Product Owners. You'd work closely with both technical and business stakeholders.
  4. 4
    Lead Product Owner / Agile Coach: You would manage multiple Product Owners or act as an Agile Coach, focusing on process optimization and ensuring that Agile practices are followed throughout the organization.
  5. 5
    Program Manager / Director of Agile Practices: In an executive or senior role, you would oversee the Agile practices across multiple teams or even the entire organization. Your focus would be on strategic alignment and process improvement.

Product Manager vs Product Owner: FAQs

Q: Is business acumen more critical for one role over the other?

Business acumen is generally more essential for Product Managers, as they are responsible for aligning the product with business objectives and market needs. Product Owners need to understand the business context but are often more focused on execution.

Q: How do their focuses differ in the project?

Product Managers are generally more concerned with market needs, user experience, and strategic vision. Product Owners are typically more involved in tactical activities, such as defining user stories, prioritizing the backlog, and interacting with the development team.

Q: What educational background is generally required?

Product Managers often have degrees in business, marketing, or related fields, whereas Product Owners may come from a technical background like computer science or engineering. Both roles benefit from additional certifications, such as those in Agile methodologies for Product Owners.

Q: What can one expect in terms of compensation?

Both roles are well-paid, especially in competitive industries like Fintech. However, Product Managers might command a slightly higher salary due to their broader scope of responsibilities and strategic decision-making role.

Q: Who interacts more with the development team?

Product Owners work more closely with the development team to clarify requirements, prioritize tasks, and ensure that the development is aligned with the product roadmap. Product Managers interact less frequently, usually during planning phases or to convey high-level strategy.

Q: Who usually handles risk management?

Product Managers are typically responsible for broader risk assessments related to market competition, compliance, and strategic alignment. Product Owners may handle more immediate project-related risks, such as development delays or technical issues.

Q: How do these roles interact with other departments?

Product Managers often collaborate with marketing, sales, and customer service to align the product strategy with broader company goals. Product Owners mainly interact with the development and QA teams to ensure the product is being built according to plan.

We hope you enjoyed our article on the differences between the role of a Product Manager and that of a Product Owner.

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